For years, we’ve been told the Jericho logo is protected. Past boards sent cease-and-desist letters to other community sites. Some have tried to lead a quiet effort to pressure us through legal threats over it, framing the logo as a restricted district asset that outsiders shouldn’t touch.

Then the district’s own communications tell a different story.

Every week, PTSA and SEPTA flyers circulate through official school channels covered in Jayhawks. Snack sales. Reflections contests. PTA meetings. Speaker events. A steady stream of promotional material using the very marks the district insists are off limits to everyone else.

And this isn’t incidental use. These flyers are created by outside organizations, pushed by principals, and distributed through ParentSquare as if they were district publications. No objections. No restriction. No enforcement.

This isn’t about protecting a brand. It’s about deciding who is allowed to use it.

The logo becomes “protected” only when the district wants to silence critics. When an insider group uses it, it’s school spirit. When anyone outside the circle uses it for transparency or public information, it’s suddenly unauthorized.

If the district wants to enforce a rule, it must enforce it consistently. If it allows PTSA groups to use official branding freely, it no longer has any basis to tell others they can’t.

That selective enforcement is the real issue.
Which is why we’re using the logo.